Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman. Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science, 31(1):1-3, 2012. [doi]

Authors

Preyas S. Desai

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David Bell

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Gary L. Lilien

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David Soberman

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