"This City Is Absolutely Fun and Trendy" A Destination Brand Personality Analysis in a Web 2.0 Setting

Astrid Dickinger, Lidija Lalicic. "This City Is Absolutely Fun and Trendy" A Destination Brand Personality Analysis in a Web 2.0 Setting. In Iis Tussyadiah, Alessandro Inversini, editors, Information and Communication Technologies in Tourism 2015, ENTER 2015, Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015. pages 321-333, Springer, 2015. [doi]

Abstract

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