Djordje Djurica, Jan Mendling. Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]
Abstract is missing.