The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

Xiaojing Dong, Ramkumar Janakiraman, Ying Xie. The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. Marketing Science, 33(4):567-585, 2014. [doi]

Authors

Xiaojing Dong

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Ramkumar Janakiraman

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Ying Xie

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