Xiaojing Dong, Ramkumar Janakiraman, Ying Xie. The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. Marketing Science, 33(4):567-585, 2014. [doi]
@article{DongJX14,
title = {The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication},
author = {Xiaojing Dong and Ramkumar Janakiraman and Ying Xie},
year = {2014},
doi = {10.1287/mksc.2014.0852},
url = {http://dx.doi.org/10.1287/mksc.2014.0852},
researchr = {https://researchr.org/publication/DongJX14},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {33},
number = {4},
pages = {567-585},
}