An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising

Dimitris Drossos, George M. Giaglis, George Lekakos. An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 58, IEEE Computer Society, 2007. [doi]

Authors

Dimitris Drossos

This author has not been identified. Look up 'Dimitris Drossos' in Google

George M. Giaglis

This author has not been identified. Look up 'George M. Giaglis' in Google

George Lekakos

This author has not been identified. Look up 'George Lekakos' in Google