Dimitris Drossos, George M. Giaglis, George Lekakos. An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 58, IEEE Computer Society, 2007. [doi]
@inproceedings{DrossosGL07,
title = {An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising},
author = {Dimitris Drossos and George M. Giaglis and George Lekakos},
year = {2007},
doi = {10.1109/HICSS.2007.62},
url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2007.62},
tags = {empirical},
researchr = {https://researchr.org/publication/DrossosGL07},
cites = {0},
citedby = {0},
pages = {58},
booktitle = {40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA},
publisher = {IEEE Computer Society},
}