Competitive Price Targeting with Smartphone Coupons

Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo. Competitive Price Targeting with Smartphone Coupons. Marketing Science, 36(6):944-975, 2017. [doi]

Authors

Jean-Pierre Dubé

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Zheng Fang

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Nathan Fong

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Xueming Luo

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