Competitive Price Targeting with Smartphone Coupons

Jean-Pierre Dubé, Zheng Fang, Nathan Fong, Xueming Luo. Competitive Price Targeting with Smartphone Coupons. Marketing Science, 36(6):944-975, 2017. [doi]

@article{DubeFFL17,
  title = {Competitive Price Targeting with Smartphone Coupons},
  author = {Jean-Pierre Dubé and Zheng Fang and Nathan Fong and Xueming Luo},
  year = {2017},
  doi = {10.1287/mksc.2017.1042},
  url = {https://doi.org/10.1287/mksc.2017.1042},
  researchr = {https://researchr.org/publication/DubeFFL17},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {36},
  number = {6},
  pages = {944-975},
}