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Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games

John Dunham, Jiangnan Xu, Konstantinos Papangelis, Nicolas J. LaLone, Michael Saker, David I. Schwartz. Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games. Games Res. Pract., 2(1), March 2024. [doi]

Authors

John Dunham

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Jiangnan Xu

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Konstantinos Papangelis

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Nicolas J. LaLone

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Michael Saker

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David I. Schwartz

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