John Dunham, Jiangnan Xu, Konstantinos Papangelis, Nicolas J. LaLone, Michael Saker, David I. Schwartz. Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games. Games Res. Pract., 2(1), March 2024. [doi]
@article{DunhamXPLSS24,
title = {Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games},
author = {John Dunham and Jiangnan Xu and Konstantinos Papangelis and Nicolas J. LaLone and Michael Saker and David I. Schwartz},
year = {2024},
month = {March},
doi = {10.1145/3641509},
url = {https://doi.org/10.1145/3641509},
researchr = {https://researchr.org/publication/DunhamXPLSS24},
cites = {0},
citedby = {0},
journal = {Games Res. Pract.},
volume = {2},
number = {1},
}