Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model

Yeliz Ekinci, Füsun Ülengin, Nimet Uray, Burç Ülengin. Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model. European Journal of Operational Research, 237(1):278-288, 2014. [doi]

Abstract

Abstract is missing.