Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)

Daniel Esquivel Elizondo, Carole Bouchard, Carole Favart. Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB). Transactions of the SDPS, 20(2):101-112, 2016. [doi]

Authors

Daniel Esquivel Elizondo

This author has not been identified. Look up 'Daniel Esquivel Elizondo' in Google

Carole Bouchard

This author has not been identified. Look up 'Carole Bouchard' in Google

Carole Favart

This author has not been identified. Look up 'Carole Favart' in Google