Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)

Daniel Esquivel Elizondo, Carole Bouchard, Carole Favart. Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB). Transactions of the SDPS, 20(2):101-112, 2016. [doi]

Abstract

Abstract is missing.