Daniel Esquivel Elizondo, Carole Bouchard, Carole Favart. Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB). Transactions of the SDPS, 20(2):101-112, 2016. [doi]
@article{ElizondoBF16,
title = {Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)},
author = {Daniel Esquivel Elizondo and Carole Bouchard and Carole Favart},
year = {2016},
doi = {10.3233/jid-2016-0018},
url = {http://dx.doi.org/10.3233/jid-2016-0018},
researchr = {https://researchr.org/publication/ElizondoBF16},
cites = {0},
citedby = {0},
journal = {Transactions of the SDPS},
volume = {20},
number = {2},
pages = {101-112},
}