Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels - researchr publication related

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Soheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao 0001, Raissa M. D'Souza, Ananthram Swami. Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels. IEEE Trans. Network Science and Engineering, 7(2):750-763, 2020. [doi]

The following publications are possibly variants of this publication:

Spread, then target, and advertise in waves: Optimal capital allocation across advertising channelsSoheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao, Raissa D'Souza, Ananthram Swami. ita 2017: 1-10 [doi]

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