Soheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao 0001, Raissa M. D'Souza, Ananthram Swami. Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels. IEEE Trans. Network Science and Engineering, 7(2):750-763, 2020. [doi]
Abstract is missing.