Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions

Marta Expósito-Ventura, José A. Ruipérez Valiente, Jordi Forné. Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions. In Richard Chbeir, Yannis Manolopoulos, Rajendra Akerkar, Jolanta Mizera-Pietraszko, editors, WIMS 2020: The 10th International Conference on Web Intelligence, Mining and Semantics, Biarritz, France, June 30 - July 3, 2020. pages 117-122, ACM, 2020. [doi]

Authors

Marta Expósito-Ventura

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José A. Ruipérez Valiente

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Jordi Forné

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