Marta Expósito-Ventura, José A. Ruipérez Valiente, Jordi Forné. Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions. In Richard Chbeir, Yannis Manolopoulos, Rajendra Akerkar, Jolanta Mizera-Pietraszko, editors, WIMS 2020: The 10th International Conference on Web Intelligence, Mining and Semantics, Biarritz, France, June 30 - July 3, 2020. pages 117-122, ACM, 2020. [doi]
@inproceedings{Exposito-Ventura20-0,
title = {Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions},
author = {Marta Expósito-Ventura and José A. Ruipérez Valiente and Jordi Forné},
year = {2020},
url = {https://dl.acm.org/doi/10.1145/3405962.3405965},
researchr = {https://researchr.org/publication/Exposito-Ventura20-0},
cites = {0},
citedby = {0},
pages = {117-122},
booktitle = {WIMS 2020: The 10th International Conference on Web Intelligence, Mining and Semantics, Biarritz, France, June 30 - July 3, 2020},
editor = {Richard Chbeir and Yannis Manolopoulos and Rajendra Akerkar and Jolanta Mizera-Pietraszko},
publisher = {ACM},
isbn = {978-1-4503-7542-9},
}