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Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies

Aleksander Fabijan, Pavel Dmitriev, Colin McFarland, Lukas Vermeer, Helena Holmström Olsson, Jan Bosch. Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies. Journal of Software Maintenance, 30(12), 2018. [doi]

Authors

Aleksander Fabijan

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Pavel Dmitriev

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Colin McFarland

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Lukas Vermeer

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Helena Holmström Olsson

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Jan Bosch

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