Aleksander Fabijan, Pavel Dmitriev, Colin McFarland, Lukas Vermeer, Helena Holmström Olsson, Jan Bosch. Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies. Journal of Software Maintenance, 30(12), 2018. [doi]
@article{FabijanDMVOB18,
title = {Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies},
author = {Aleksander Fabijan and Pavel Dmitriev and Colin McFarland and Lukas Vermeer and Helena Holmström Olsson and Jan Bosch},
year = {2018},
doi = {10.1002/smr.2113},
url = {https://doi.org/10.1002/smr.2113},
researchr = {https://researchr.org/publication/FabijanDMVOB18},
cites = {0},
citedby = {0},
journal = {Journal of Software Maintenance},
volume = {30},
number = {12},
}