Guillaume Faddoul, Leigh Jin. From Augmented Reality to Augmented Product: Initial Study of AR Marketing in the Wine Industry. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]
Abstract is missing.