The Impact of Trust and Interactivity on Intensifying Customer Loyalty for CRM

Alireza Faed, Afsaneh Ashouri, Chen Wu. The Impact of Trust and Interactivity on Intensifying Customer Loyalty for CRM. In Kecheng Liu, Joaquim Filipe, editors, KMIS 2010 - Proceedings of the International Conference on Knowledge Management and Information Sharing, Valencia, Spain, October 25-28, 2010. pages 113-120, SciTePress, 2010.

Abstract

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