Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification

Samira Farivar, Ofir Turel, Yufei Yuan. Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification. Information & Management, 55(8):1038-1048, 2018. [doi]

Authors

Samira Farivar

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Ofir Turel

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Yufei Yuan

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