Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification

Samira Farivar, Ofir Turel, Yufei Yuan. Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification. Information & Management, 55(8):1038-1048, 2018. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.