Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification

Samira Farivar, Ofir Turel, Yufei Yuan. Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification. Information & Management, 55(8):1038-1048, 2018. [doi]

@article{FarivarTY18,
  title = {Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification},
  author = {Samira Farivar and Ofir Turel and Yufei Yuan},
  year = {2018},
  doi = {10.1016/j.im.2018.05.008},
  url = {https://doi.org/10.1016/j.im.2018.05.008},
  researchr = {https://researchr.org/publication/FarivarTY18},
  cites = {0},
  citedby = {0},
  journal = {Information & Management},
  volume = {55},
  number = {8},
  pages = {1038-1048},
}