Samira Farivar, Ofir Turel, Yufei Yuan. Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification. Information & Management, 55(8):1038-1048, 2018. [doi]
@article{FarivarTY18, title = {Skewing users' rational risk considerations in social commerce: An empirical examination of the role of social identification}, author = {Samira Farivar and Ofir Turel and Yufei Yuan}, year = {2018}, doi = {10.1016/j.im.2018.05.008}, url = {https://doi.org/10.1016/j.im.2018.05.008}, researchr = {https://researchr.org/publication/FarivarTY18}, cites = {0}, citedby = {0}, journal = {Information & Management}, volume = {55}, number = {8}, pages = {1038-1048}, }