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Avoiding the Diffusion of Responsibility in SNS Group: An Investigation on Responses to Help-Requests during Online Marketing Campaigns

Nan Feng, Zhongtao Hu, Yi Wu. Avoiding the Diffusion of Responsibility in SNS Group: An Investigation on Responses to Help-Requests during Online Marketing Campaigns. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

Authors

Nan Feng

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Zhongtao Hu

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Yi Wu

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