Nan Feng, Zhongtao Hu, Yi Wu. Avoiding the Diffusion of Responsibility in SNS Group: An Investigation on Responses to Help-Requests during Online Marketing Campaigns. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{FengHW19-0,
title = {Avoiding the Diffusion of Responsibility in SNS Group: An Investigation on Responses to Help-Requests during Online Marketing Campaigns},
author = {Nan Feng and Zhongtao Hu and Yi Wu},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/behavior_is/behavior_is/9},
researchr = {https://researchr.org/publication/FengHW19-0},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}