Avoiding the Diffusion of Responsibility in SNS Group: An Investigation on Responses to Help-Requests during Online Marketing Campaigns - researchr publication related

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Nan Feng, Zhongtao Hu, Yi Wu. Avoiding the Diffusion of Responsibility in SNS Group: An Investigation on Responses to Help-Requests during Online Marketing Campaigns. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

The following publications are possibly variants of this publication:

Digging deeper into responsibility: an investigation of responses to online help-request marketing campaigns in social networking groupsZhongtao Hu. itp, 37(2):677-699, 2024. [doi]

Avoiding the Diffusion of Responsibility in Social Networking Groups: A Field Experiment on Responses to Online Help-Request ReferralsNan Feng, Zhongtao Hu, Yi Wu 0007, Ben Choi 0001. jais, 24(2):6, 2023. [doi]

Examining Responses to Help-Requests in SNS Groups: The Perspective of Perceived ResponsibilityNan Feng, Zhongtao Hu, Yi Wu. pacis 2019: 125 [doi]

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