Top corporate brands and the global structure of country brand positioning: An AutoCM ANN approach - researchr publication authors

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Guido Ferilli, Pier Luigi Sacco, Emanuele Teti, Massimo Buscema. Top corporate brands and the global structure of country brand positioning: An AutoCM ANN approach. Expert Syst. Appl., 66:62-75, 2016. [doi]

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