7 P's of Gamification: A Strategic Design Tool for Ideation of Gamified Solutions

Hélder Ferreira, Catarina Roseira, Rui Patrício. 7 P's of Gamification: A Strategic Design Tool for Ideation of Gamified Solutions. In Iza Marfisi-Schottman, Francesco Bellotti, Ludovic Hamon, Roland Klemke, editors, Games and Learning Alliance - 9th International Conference, GALA 2020, Laval, France, December 9-10, 2020, Proceedings. Volume 12517 of Lecture Notes in Computer Science, pages 146-156, Springer, 2020. [doi]

Authors

Hélder Ferreira

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Catarina Roseira

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Rui Patrício

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