Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention

Andrew J. Flanagin, Miriam J. Metzger, Rebekah Pure, Alex Markov, Ethan Hartsell. Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention. Electronic Commerce Research, 14(1):1-23, 2014. [doi]

Abstract

Abstract is missing.