What makes Web sites credible?: a report on a large quantitative study - researchr publication authors

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B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex Osipovich, Chris Varma, Nicholas Fang, Jyoti Paul, Akshay Rangnekar, John Shon, Preeti Swani, Marissa Treinen. What makes Web sites credible?: a report on a large quantitative study. In CHI. pages 61-68, 2001. [doi]

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