What makes Web sites credible?: a report on a large quantitative study

B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex Osipovich, Chris Varma, Nicholas Fang, Jyoti Paul, Akshay Rangnekar, John Shon, Preeti Swani, Marissa Treinen. What makes Web sites credible?: a report on a large quantitative study. In CHI. pages 61-68, 2001. [doi]

@inproceedings{FoggMLOVFPRSST01,
  title = {What makes Web sites credible?: a report on a large quantitative study},
  author = {B. J. Fogg and Jonathan Marshall and Othman Laraki and Alex Osipovich and Chris Varma and Nicholas Fang and Jyoti Paul and Akshay Rangnekar and John Shon and Preeti Swani and Marissa Treinen},
  year = {2001},
  doi = {10.1145/365024.365037},
  url = {http://doi.acm.org/10.1145/365024.365037},
  researchr = {https://researchr.org/publication/FoggMLOVFPRSST01},
  cites = {0},
  citedby = {0},
  pages = {61-68},
  booktitle = {CHI},
}