What makes Web sites credible?: a report on a large quantitative study

B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex Osipovich, Chris Varma, Nicholas Fang, Jyoti Paul, Akshay Rangnekar, John Shon, Preeti Swani, Marissa Treinen. What makes Web sites credible?: a report on a large quantitative study. In CHI. pages 61-68, 2001. [doi]

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