Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction

Claes Fornell, Sunil Mithas, Forrest V. Morgeson III. Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction. Marketing Science, 28(5):820-825, 2009. [doi]

Authors

Claes Fornell

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Sunil Mithas

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Forrest V. Morgeson III

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