Claes Fornell, Sunil Mithas, Forrest V. Morgeson III. Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction. Marketing Science, 28(5):820-825, 2009. [doi]
@article{FornellMM09,
title = {Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction},
author = {Claes Fornell and Sunil Mithas and Forrest V. Morgeson III},
year = {2009},
doi = {10.1287/mksc.1090.0505},
url = {http://dx.doi.org/10.1287/mksc.1090.0505},
researchr = {https://researchr.org/publication/FornellMM09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {5},
pages = {820-825},
}