Intersecting Technical Knowledge, Marketing Experience and Customer Activities to Innovate

Alberto Francesconi, Claudia Dossena. Intersecting Technical Knowledge, Marketing Experience and Customer Activities to Innovate. In Mehdi Snene, editor, Exploring Services Science - Third International Conference, IESS 2012, Geneva, Switzerland, February 15-17, 2012. Proceedings. Volume 103 of Lecture Notes in Business Information Processing, pages 350-360, Springer, 2012. [doi]

Abstract

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