The Web as (a Weak) Enabler of New Marketing Approaches. An In-Depth Study of SMTEs in the Dolomites

Mariangela Franch, Umberto Martini, Luisa Mich, Pierluigi Novi Inverardi, Federica Buffa. The Web as (a Weak) Enabler of New Marketing Approaches. An In-Depth Study of SMTEs in the Dolomites. In Martin Hitz, Marianna Sigala, Jamie Murphy, editors, Information and Communication Technologies in Tourism, ENTER 2006, Proceedings of the International Conference in Lausanne, Switzerland, 2006. pages 497, Springer, 2006. [doi]

Abstract

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