Application of Conjoint Analysis in Improving the Value of New Product Development: A Hotel Case Study Analysis - researchr publication authors

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Brian J. Galli, Mohamad Amin Kaviani, Paula Steisel Goldfarb, Ardeshir Shahmaei. Application of Conjoint Analysis in Improving the Value of New Product Development: A Hotel Case Study Analysis. IJSDS, 8(2):11-30, 2017. [doi]

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