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Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

Poonam Garg, Bhumika Gupta, Sam Dzever, Uthayasankar Sivarajah, Vikas Kumar 0001. Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement. Int J. Information Management, 52:102069, 2020. [doi]

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Poonam Garg

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Bhumika Gupta

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Sam Dzever

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Uthayasankar Sivarajah

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Vikas Kumar 0001

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