Poonam Garg, Bhumika Gupta, Sam Dzever, Uthayasankar Sivarajah, Vikas Kumar 0001. Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement. Int J. Information Management, 52:102069, 2020. [doi]
@article{GargGDSK20, title = {Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement}, author = {Poonam Garg and Bhumika Gupta and Sam Dzever and Uthayasankar Sivarajah and Vikas Kumar 0001}, year = {2020}, doi = {10.1016/j.ijinfomgt.2020.102069}, url = {https://doi.org/10.1016/j.ijinfomgt.2020.102069}, researchr = {https://researchr.org/publication/GargGDSK20}, cites = {0}, citedby = {0}, journal = {Int J. Information Management}, volume = {52}, pages = {102069}, }