Poonam Garg, Bhumika Gupta, Sam Dzever, Uthayasankar Sivarajah, Vikas Kumar 0001. Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement. Int J. Information Management, 52:102069, 2020. [doi]
Abstract is missing.