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The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust

Shuang Geng, Pianpian Yang, Yun Gao, Ying Tan 0001, Congcong Yang. The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust. Computers in Human Behavior, 122:106834, 2021. [doi]

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