Carmen Gerea, Valeria Herskovic. Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies. JTAER, 17(2):394-413, 2022. [doi]
@article{GereaH22,
title = {Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies},
author = {Carmen Gerea and Valeria Herskovic},
year = {2022},
doi = {10.3390/jtaer17020021},
url = {https://doi.org/10.3390/jtaer17020021},
researchr = {https://researchr.org/publication/GereaH22},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {17},
number = {2},
pages = {394-413},
}