Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies

Carmen Gerea, Valeria Herskovic. Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies. JTAER, 17(2):394-413, 2022. [doi]

Abstract

Abstract is missing.