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Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies

Carmen Gerea, Valeria Herskovic. Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies. JTAER, 17(2):394-413, 2022. [doi]

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