Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising

Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy. Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising. Organization Science, 27(4):1029-1048, 2016. [doi]

Authors

Vern L. Glaser

This author has not been identified. Look up 'Vern L. Glaser' in Google

Peer C. Fiss

This author has not been identified. Look up 'Peer C. Fiss' in Google

Mark Thomas Kennedy

This author has not been identified. Look up 'Mark Thomas Kennedy' in Google