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Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising

Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy. Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising. Organization Science, 27(4):1029-1048, 2016. [doi]

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