Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy. Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising. Organization Science, 27(4):1029-1048, 2016. [doi]
@article{GlaserFK16,
title = {Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising},
author = {Vern L. Glaser and Peer C. Fiss and Mark Thomas Kennedy},
year = {2016},
doi = {10.1287/orsc.2016.1069},
url = {http://dx.doi.org/10.1287/orsc.2016.1069},
researchr = {https://researchr.org/publication/GlaserFK16},
cites = {0},
citedby = {0},
journal = {Organization Science},
volume = {27},
number = {4},
pages = {1029-1048},
}